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What are Touchpoints? | Marketing Analytics for Beginners | Part 25
1:39
YouTubeData Science Dojo
What are Touchpoints? | Marketing Analytics for Beginners | Part 25
In marketing analytics, touchpoints are represented as the attempted contact made by marketing teams (or sometimes sales teams), to convert a lead into a customer. Touchpoints are used by analysts to measure the optimum amount of contact and the type of content that converts most leads into customers. This video gives a general introduction to ...
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