I crunched the data on over a million shots of faces across 3,655 movies to see whether modern lighting is getting flatter.

I analysed fifteen years of Oscar nominees to see whether the most-mentioned contenders in the trades tend to go on to win.

I crunched the numbers on 8,190 movies to discover which types stay profitable even when the critics are unkind.

Films evolve in many small ways that are easy to miss if you are not looking for them. One area I had not studied before is shot composition. It is such a basic building block of visual storytelling ...

I have been asked for years whether “Go Woke, Go Broke” is true for movies. So it was a real honour to be able to give the keynote today at the Zurich Summit and answer the question. Over the last few ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

Recently I have been conducting more projects looking at the financial performance of movies. You’ll already have seen a few articles on the blog, with more to come soon. Today i wanted to address ...

I saw Jurassic Park: Rebirth in my local cinema this weekend and I’m annoyed. Now, I know what you’re thinking - How can they possibly justify that title, given that: Of the nine featured dinosaurs, ...

This is final part of my collaboration with Screendollars in which we spoke to 246 cinema owners and exhibition-affiliated film professionals. We quizzed them on a range of topics, and their answers ...

This is part two of my collaboration with Screendollars in which we spoke to 246 cinema owners and film professionals affiliated with exhibitors. We quizzed them on a range of topics, and their ...