Marketing tie-ins are becoming more popular in TV, thanks to streaming-video services like Netflix and blockbuster shows like "Stranger Things." ...

A dependable way to stream Christina Aguilera: Christmas in Paris online is through DirecTV, which carries live CBS in most markets. The service offers a five-day free trial, making it easy to watch ...

Oracle co-founder Larry Ellison will provide a personal guarantee of $40.4 billion in equity financing to back Paramount Skydance's all-cash bid of $108.4 billion for Warner Bros Discovery, a ...

Popular Kentucky bourbon maker Jim Beam plans to pause production at its main distillery on January 1, according to the James ...

It’s been another whirlwind year in the world of pharma marketing. | Updates on DTC advertising and DTP programs, as well as special reports, event coverage and, of course, news bulletins from the ...

If you popped around to Great British Bake Off judge Paul Hollywood’s home around Christmas, you may be treated to not only good food but also the sight of him dressed as Santa.

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

Ads might be too loud, of poor quality or irrelevant, and repeat too often. Sometimes, there’s an ad in a foreign language or ...

It’s been another bumper year for The Drum’s creative section, with our Ad of the Day series alone raking in nearly a million ...

But perhaps the biggest annoyance for streaming viewers happens when ads are ear-splittingly loud — a problem that used to crop up on conventional TV. That happens when streaming services fail to ...

There is actually a more direct connection between The West Wing and MS NOW. Lawrence O’Donnell, MS NOW’s 10 p.m. host who ...

"Services like Netflix, YouTube, and Spotify. You pay a subscription, there are still ads (unless you pay an even higher ...