Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

The Smart Brick was revealed at CES 2026, and shown to power lights, sounds, and interactive features on an upcoming Star ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

Arguably LEGO's biggest partnership ever is set to begin in 2026, and the brick-building company is not being conservative ...

If you've ever wondered how many credits a Lego Star Wars set could set you back, you should check out our round-up of the 10 most expensive models out there.

LEGO Star Wars: UCS Death Star (75419) / $999.99 / October 1, 2025 / Order at LEGO: The new Death Star set revived its fair share of criticism for the cross section design and the price (mostly the ...

Anthony Taormina is an original member of the Game Rant team, having been part of the publication for 15 years. He coordinates content for all facets of the site and manages its social media, PR, and ...

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