Mission accomplished, Jaguar. You have our attention. Along with that of Stephen Colbert, the gay-panic shit-stirrers at Fox News, X-man Elon and every hot-take purveyor from London to Los Angeles.

Camera traps show that an adult male jaguar swam at least 1.3 kilometres to an island in the reservoir of the Serra da Mesa dam in central Brazil – by far the longest recorded swim by one of these ...

The raw sound of a straight-piped BMW E93 M3 V8 echoing across the Nürburgring. Pure motorsport energy. Mom of 5 who went missing and was found alive goes missing again Trump gets a Fed win a day ...

Nearly a year ago, Jaguar unveiled a refreshed brand identity that was supposed to usher in its future. So far, it’s been mostly a headache. The 102-year-old luxury automaker, once a head-to-head ...

The Jaguar CEO is stepping down months after leading a controversial "woke" rebrand campaign for the auto company. Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the ...

It’s not just your imagination. If you’ve stopped by a Jaguar dealership recently, you probably noticed the lot looking unusually bare. In fact, most local Jaguar dealers have fewer than 10 new cars ...

Jaguar sales in Europe plunged a shocking 97.5% following a botched rebrand that included a commercial featuring men in skirts to announce its upcoming pivot toward an all-electric fleet — but the ...

This Mk2 Jaguar is anything but classic! With a straight-piped supercharged V8 under the hood, it’s an absolute beast on the road. The noise, the power, and the madness—this Jag is utterly bonkers!

Jaguar’s lone 2025 model, the F-Pace luxury compact SUV, carries over mostly unchanged from 2024. The optional Driver Intelligence package now contains a 360-degree camera and automated parking assist ...

Aston Martin is finally ready to race an LMH-spec variant of the production Valkyrie hypercar, fulfilling a goal the brand first set back in 2019. Among the car's most notable features is a ...

Jaguar clearly pushed some wrong buttons with the ad campaign announcing its rebranding—it became an instant meme subjected to harsh ridicule on social media. The concept it unveiled was met with far ...

Forbes contributors publish independent expert analyses and insights. James Morris covers the rapidly growing world of electric vehicles. Everyone has been talking about Jaguar since its controversial ...