Physical retail continues to hold a key advantage for high-value purchases during holiday sales. In 2025, the average basket size (ATV) from in-store Black Friday purchases was 28% higher than online.
-- Contactless is the Standard: The share of contactless in-store POS transactions rose from 81% last year to 85% this year -- Shopper behavior varies globally, with online peaks ranging 12 p.m. on ...
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