What are “near me” searches and why do they matter? “Near me” searches are high-intent, proximity-driven queries that include language like “near me” or “nearby” to land local search results. For ...

Here's how understanding the nuances between these search types can elevate your local search strategy and help drive better leads. Most SEOs know the difference between short-tail and long-tail ...

Understanding which Local SEO KPIs matter and how to measure them is essential for meaningful performance reporting. See the top 5 here. Be honest: Have you ever put together what you now know to be ...

Google’s John Mueller answered a question about the difference in SEO between an informational search query and a query for a local service. Mueller answers the question and followed up by explaining ...