Mission accomplished, Jaguar. You have our attention. Along with that of Stephen Colbert, the gay-panic shit-stirrers at Fox News, X-man Elon and every hot-take purveyor from London to Los Angeles.

Jaguar's controversial reimagining will take just a little bit longer than originally expected. The British automaker first showed off its rebrand last November, with a new "Jaguar" script featuring a ...

Being a carmaker where ‘everything is connected’ has left JLR unable to isolate its plants or functions, forcing a shutdown of most systems The first external signs of the chaos about to hit JLR, ...

Nearly a year ago, Jaguar unveiled a refreshed brand identity that was supposed to usher in its future. So far, it’s been mostly a headache. The 102-year-old luxury automaker, once a head-to-head ...

The Jaguar CEO is stepping down months after leading a controversial "woke" rebrand campaign for the auto company. Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the ...

For decades, Jaguar stood for a blend of British engineering, performance, and luxury, an identity that helped the brand build loyalty among customers who valued refinement and heritage. But in its ...

It’s not just your imagination. If you’ve stopped by a Jaguar dealership recently, you probably noticed the lot looking unusually bare. In fact, most local Jaguar dealers have fewer than 10 new cars ...

Jaguar sales in Europe plunged a shocking 97.5% following a botched rebrand that included a commercial featuring men in skirts to announce its upcoming pivot toward an all-electric fleet — but the ...

THE F-Type SVR features the latest evolution of Jaguar’s 5.0-litre supercharged V8 to deliver what Jaguar said is “the ultimate in performance and driver reward”. Changes to the engine’s calibration — ...

Jaguar clearly pushed some wrong buttons with the ad campaign announcing its rebranding—it became an instant meme subjected to harsh ridicule on social media. The concept it unveiled was met with far ...

Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric concept car called “Type 00.” The vehicle, pronounced “Type Zero Zero,” ...

Jaguar wants "to be bold and disruptive" with its new electric car and redesign, the luxury vehicle maker's managing director told Sky News. The British car maker sparked widespread controversy last ...