As the way we interact with the world changes, so too do the ways companies advertise their products. Online advertising is more powerful, and more complicated, than ever before. It takes a ...

When I start considering vehicles for a media plan, I like to take myself through an exercise. I draw concentric circles on a white board and categorize my vehicles according to four variables: target ...

Don't fall victim to Shiny Object Syndrome -- a malady that afflicts many otherwise talented marketers who tend to see new digital channels, trends and buzzwords as silver bullets that will blow away ...

But what marketers can't agree on is how to effectively reach Hispanics online. Should you spend most of your budget plastering banners on the big-name Spanish-language media sites? Or try to reach ...