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Most gaming activations live for about 72 hours, tops. The comms strategy is typically a ‘blast marketing’ frenzy right before and during the drop, followed by a deafening silence. Esports events ...

Storytelling is fundamental to human connection. From ancient survival tales to modern advertising, stories help us make ...

From complex time-travel to surreal dystopian worlds, sci-fi movies like Inception and 12 Monkeys demand multiple rewatches.

With the backdrop of Warner Bros. Discovery now in full play -- in terms of a possible sale -- think of the linear TV/streaming relationship, as it relates to WBD and other similar legacy media ...

1 MRC Cognition and Brain Sciences Unit, University of Cambridge, Cambridge, United Kingdom 2 Department of Psychology and York Biomedical Research Institute, University of York, York, United Kingdom ...

Objectives To estimate the shape of the causal relationship between body mass index (BMI) and mortality risk in a Mendelian randomisation framework. Design Mendelian randomisation analyses of two ...

A standard digital camera used in a car for stuff like emergency braking has a perceptual latency of a hair above 20 milliseconds. That’s just the time needed for a camera to transform the photons ...

Abstract: Positive systems, which are systems whose states are always non-negative, can have both positive linear and positive nonlinear approximations that are valid dynamical models in a prescribed ...

Eduardo Ariedo is a video game journalist known among friends for leading Bohemians, an Irish football club, to a Champions League title in Football Manager—just mention the game, and his eyes light ...

The Britannica Encyclopedia defines optics as “the science concerned with the genesis and propagation of light, the changes that it undergoes and produces, and other phenomena closely associated with ...