JioHotstar eyes global growth, leveraging South Indian stories with localised versions, while boosting Connected TV ...

The soap brand's journey to the top shows the power of a clear brand promise, targeted advertising, and staying true to core values in a competitive market.

Ted also described the merger as beneficial for shareholders, consumers and jobs in the entertainment industry.

The platform now supports more than Rs 3,500 crore in ad investments, working with large digital-first and enterprise ...

The brand expands into a new segment with a clinically researched, clean-label daily nutrition mix focused on growth, ...

The mandate includes paid media, campaign execution, targeting and ROI optimisation as the company expands its learning ...

As a traditional brand, Zed Black channels over 80% of its marketing spend into TV, about 15% into print, and just 5% into ...

The $30-per-share all-cash proposal was revealed publicly after Paramount said WBD’s board did not respond to multiple ...

The brand will focus on performance-led footwear and apparel within Agilitas’ integrated setup, with Kohli joining as ...

The partnership expands Bisleri’s UAE presence, formalised at Dubai International Stadium, and will cover the ECB’s men’s, ...

JioHotstar has appointed Debasmita Ghosh as vice president – agency business. Based in Bengaluru, she takes on the role after ...

Siddharth Bijpuria has joined upGrad as head of content for its D2C business. He announced the move through an update on his ...