fNIRS provides a portable, non-invasive way to measure brain activity that tolerates movement, enabling researchers to study cognitive function in naturalistic, real-world environments where ...

The MultiFace module extends the capabilities Facial Expression Analysis module to analyze multiple faces simultaneously. Powered by the leading automated facial coding AI, Affectiva’s AFFDEX, ...

*Hyperscanning not yet possible with iMotions Lab. Contact for more information. The BabyBrite system is designed to provide high-comfort to young infants. We aimed to achieve this by using flat ...

Wearable…anywhere & for everyone! The Brite MKIV is a state-of-the-art, wearable, and flexible multi-channel fNIRS device designed for advanced brain oxygenation ...

The Shimmer3R GSR+ (Galvanic Skin Response) unit provides connections and preamplification for one channel of Galvanic Skin Response data acquisition (Electrodermal Resistance Measurement – ...

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

Discover how Affectiva’s emotion analytics uncovered surprising viewer reactions to Jaguar's Type 00 concept car ad. Learn ...

Have you ever noticed how a bright red “SALE” sign instantly grabs your attention, much the same as “STOP” signs, or how a blue-walled café makes you feel relaxed? Color affects us all the time and ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...

How does the brain react to fragrances? Your brain reacts to external stimuli, that is an indisputable fact but how does your brain respond specifically to fragrances? We have many ways of perceiving, ...

Over the past decade, the use of neuroscience tools in market research has progressed from a “nice to have” add-on, to an essential part of any consumer research study. As we have detailed before on ...

Have you ever walked into a room and felt instantly at ease, or perhaps the opposite, without knowing why? This instinctual reaction is at the heart of neuroarchitecture, an exciting field where ...