The expanded A/B testing options will automatically apply titles and thumbnails that earn the highest watch time. YouTube is ...

YouTube Shorts detailed a test to facilitate the clarity and understanding of its thumbs-down button for users.

The test is only available for a limited number of videos and users, and won’t replace existing video descriptions, but YouTube hopes they’ll help viewers decide what to watch. The test is only ...

Is it a conspiracy? For months, YouTubers have been quietly griping that something looked off in their recent video uploads. Following a deeper analysis by a popular music channel, Google has now ...

YouTube will begin to experiment with new generative AI features, the company announced today. As part of the premium package available to paid subscribers, YouTube users will be able to try out a new ...

YouTube is rolling out, or at least widely testing, a new video player design for its web experience that feels much different. YouTube has looked, in many ways, roughly the same for a long time. That ...