Club fittings can be one of the most effective ways to improve your golf game. They can also become an expensive mistake if ...

Question: I don’t think fitting works. I’ve got a driver I’ve had for a dog’s age, and I’ve been for a couple of driver fittings and they haven’t shown me they can beat it. I thought the new stuff was ...

True Spec Golf Kevin O'Connell explains why articulating your goals with your swing is important to your club fitter.

Welcome to Fit Factor, a new GOLF.com series in which we’re shining a light on the importance of club fitting, powered by insights, data and other learnings from the experts at our 8AM Golf sister ...

Not long ago (2017 and 2018), in a land far, far away (One World Trade Center, New York City), the Golf Digest office had a putting green smack in the middle of the 27th floor of the Freedom Tower.

Target has started to reopen its fitting rooms after keeping them shuttered for more than a year amid the coronavirus pandemic. While some dressing rooms reopened at the start of the three-day ...

Virtual fitting rooms are set to transform the retail industry. The virtual fitting room market was valued at $4.03 billion in 2022 and is forecast to reach $18.31 billion by 2030. The growth and ...