One of the most challenging aspects of managing an email program is the delicate balancing act required to satisfy multiple constituents with different (and often conflicting) priorities. The ...

Our reviewer weighs the pros and cons of Mail, Entourage and Thunderbird to see which one gets his stamp of approval For many of us, our e-mail client (mail program) chose us rather than the other way ...

I recently moderated a panel discussion during Affiliate World Europe covering how to get started with email marketing. After the panel, I started thinking about how to summarize a few key topics we ...

BOSTON (Reuters) - Eudora, a pioneering e-mail program named after author Eudora Welty, is rising from a technical grave as an open source program after owner Qualcomm Inc quit selling the product in ...

When deciding on the frequency of your email programme, it is important to bear in mind that the target audience and the purpose of your message is more important. With that in mind, identifying how ...