Toy giant Mattel said Wednesday it has wrested back control of the lucrative licenses for Disney Princess and “Frozen” characters from its archrival Hasbro. The deal will allow Barbie owner Mattel to ...

When Disney awards the toy licensing rights for its most prized properties, “show me the love” can be as important as “show me the money.” Mattel today announced that it has won back the licensing ...

Mattel announced that it would retake the lucrative Disney Princesses license from rival Hasbro in a reversal of the 2016 decision that led to Mattel losing the license for several years. Mattel will ...

Elsa, Anna, Jasmine, Ariel, Snow White, Mulan, Cinderella and all their friends are returning to Mattel, and Wall Street thinks this bit of business news is just magical. Find: Disney Files Patent to ...

Mattel Inc said on Wednesday it had won a license to make toys based on Walt Disney Co's "Frozen" franchise and princess lineup, years after losing the license to rival Hasbro Inc. Hasbro did not ...

It’s a magical world again for Mattel. The toy company won back the rights to make dolls based on Disney’s princess characters, including Frozen’s Elsa and Anna, Jasmine from “Aladdin” along with Snow ...

It’s hard to think of a toy that’s more of a cultural phenomenon than Disney princess dolls. Their popularity equals that of Barbie and there are virtually as many iterations of them. The storylines ...

Mattel stock surged Wednesday morning after the company said it has won back rights to make toys based on Disney’s iconic princesses and characters from the hit movie Frozen after losing its licensing ...

(Reuters) - Hasbro Inc , the No. 2 U.S. toymaker, reported better-than-expected quarterly profit and revenue, driven by strong demand for "Star Wars" action figures and the addition of Disney Princess ...