This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In the world of digital marketing, few things are more ...

A landing page is often the first interaction a potential customer has with your website and company. The wrong colors, not enough or too much information and a cluttered design can all be factors ...

Landing pages–individual web pages that are separate from a company’s main website–are a way to target specific audiences and make them ripe to buy what you’re selling (so to speak). At ShortStack, we ...

The layout of Facebook's standard fan page is not likely to thrill your customers. So why not try a customized one instead? It's pretty easy: just download the Facebook app "Static FBML" and upload ...

If you're investing in online advertising across platforms like Google and social media, creating a landing page can help turn visitors into leads, subscribers or customers more efficiently. Just like ...

Creating an ad that gets a callous, modern internet user to click can be a challenge, but it’s only half the battle. Once a customer arrives on a site, the landing page has a few minutes to convince ...

It now seems impossible to find a marketing challenge where AI isn’t touted or at least considered as a solution. Some tasks clearly lend themselves better to the elixirs of AI than others. One of ...

Over the last several months, I have tried to outline a more strategic approach to SEO. This starts with creating a unique SEO strategy, a lightweight SEO plan and upper funnel SEO content ideation ...

E-mail campaigns lead recipients to landing pages for a variety of reasons: to provide the customer or prospect with additional information, a video or registration for events; to get them to sign up ...