The new tool, which dramatically reduces time, cost, and complexity of TV ad production, was developed in partnership with Creatify, an AI platform that recently received a new investment from Comcast ...

During the peak of the streaming wars, it felt like ads on TV might be going away. Companies like Netflix Inc. had bet that subscription fees alone would be enough to sustain them, and viewers seemed ...

For many, television commercials are less about watching and more about enduring. Those of a certain age will recall the familiar rush during a commercial break—a frantic dash to the bathroom or ...

A moment that is frozen in time has become one of the media industry’s hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...