WKD is to invest more than £10m into a major 30th anniversary relaunch it is hoped will stem sales declines. The investment marks a “bold new direction” for WKD, including a refreshed identity and a ...

WKD, which is owned by SHS Drinks, found via research that there was a big gap in consumer interests and demands since the brand launched in 1996. To address this WKD turned to brand design agency ...

You probably have enjoyed a fair few alcopops in your time. A stalwart of the late nineties and early noughties, they have remained in your local corner shop, sat there looking at you on the shelves, ...

Alcoholic ready-to-drink WKD is planning to invest more than £10m in re-launching the brand in 2026, the company says. The re ...

A new TV advertising campaign has begun for WKD, the brand’s first for three years. The campaign, which launched last week during Celebrity Big Brother’s first episode on Channel 5, continued the ...

WKD has released a brand new canned cocktail range and it's perfect for the warm season. The new WKD MIXD drinks are available now in three summery flavours: Raspberry Rhubarb & Vodka, Apple ...

NOSTALGIC fans of WKD will soon be able to sip on a dark fruit flavour of the ready-mixed drink. Dark fruit ciders have proved to be hits among Brits in recent years but this is the first vodka-based ...

WKD has hit headlines with their latest product release. The alcoholic beverage company has created three different cocktails, which come in a can instead of a bottle. The trio of drinks are named ...

SHS Drinks’ brand WKD has launched two, new lower calorie flavours to its portfolio in a further bid to attract a younger market. The new Lemon & Lime and Blueberry & Elderflower variants use the name ...

If you weren’t already aware, Love Island is returning to our screens tonight (Monday 28th June) at 9pm on ITV2 *screams with excitement* To celebrate the show’s return, official alcohol partner WKD ...