Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

Web and digital analytics focuses on website traffic like unique visitors and page views. It includes page tagging, geolocation of site visitors, click analytics and customer lifecycle analytics.

Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it. Predictive analytics is the method of using historical and recent ...

The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

Whether it's updating your website's Google Analytics or updating more advanced marketing tools in Google Tag Manager, our team can support taking your digital marketing to the next level.

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. To ...

conDati Marketing Analytics is a cloud-based service that applies data integration, data science and machine learning to help marketers understand and improve the performance of digital campaigns.

In today’s market, most firms must integrate traditional and digital channels and media to achieve marketing synergies. This concentration focuses on expanding traditional marketing theories and ...