HCF has released a new content-led initiative aimed at breaking down stigma and encouraging early intervention for men’s mental health. The announcement: HCF, Australia’s largest not-for-profit health ...
Through the creation of a new member initiative, ‘Value Ads’, via Clemenger BBDO, HCF is inviting members to take over 60 per cent of the brand’s advertising airtime and out-of-home advertising such ...
The Value Ads initiative is ­giving HCF members the chance to take over the brand’s advertising and appear on TV, radio, social media, digital and even buses and shopping sites. The idea is that ...