Although this is just a concept location for now, it comes at a pivotal time for Target, with incoming CEO Michael Fiddelke making style and design a top priority. The brand hopes the new concept will ...

Target is ending a tough 2025 by launching a new store format in NYC it hopes will convince customers it's a fun place to shop again.

The new Target SoHo is a one-of-a-kind concept store where everyday shopping meets play, discovery and style. So, Target Incoming Chief Executive Michael Fiddelke promised to put the fun back into ...

Target's SoHo store revamp will take place on a rolling basis. Image courtesy Target. [Update as of Dec. 9, 2025] Target has officially opened the Target SoHo store at 600 Broadway in NYC, a ...

Target has opened Target SoHo, a design-forward concept store positioned as a testing ground for trend-led retail experiences ...

Target hopes that a recapturing of its cultural cachet will spark a turnaround for its business. It’s turning to a fashion-forward New York neighborhood to get started.

American designer Michael Goldberg has overhauled US retail giant Target's store in SoHo, New York, introducing a red tunnel based on the brand's logo and displays that wrap around the building's cast ...