This summer, Sprite, the number one lemon-lime soft drink in the United States, is hitting the streets in full force with an array of programs that include a new advertising campaign and the first ...

Sprite is hitting the streets this summer with a host of promotions focusing on its “lymon” taste and a fresh new look. The relaunch centers on Sprite’s new “SubLYMONal” ad campaign, TV spots that are ...

Spite is taking its DVR-ready TV spots for its new SubLYMONal campaign to a new venue, the TiVo Showcase, where viewers will have access to the interactive ad. The two-week flight began Monday, Sprite ...

I DIDN’T CHOOSE to write this column. It’s the product of careful conditioning by the neuroscientists at the Coca-Cola company whose latest ad campaign for Sprite has done something to my prefrontal ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 44 min 51 sec ago By Arvelisse Bonilla Ramos - 3 hours 51 min ago 5 hours 37 min ago By Garett Sloane - 9 hours 27 ...