When you advertise your small business, you can compete with larger, more expensive ad campaigns by using the techniques big advertisers use. Rhetoric is the artful use of language, and the purpose of ...

Joan Leach receives funding from the Australian Research Council. She is President of Australian Science Communicators and affiliated with the Association for Rhetoric of Science and Technology. We ...

It was 2017 and I was working at the Black Hat Conference at Mandalay Bay in Las Vegas. A charismatic sales engineer had a crowd spilling out of his booth and blocking the aisle. His prospects were ...

In “The Ancient Art of Thinking for Yourself,” Robin Reames contends that Greek and Roman rhetorical techniques can help us speak — and listen — to one another today. By John McWhorter When you ...

President Obama’s presidency has been fraught with controversy and conflict over many issues, from his Affordable Care Act to his foreign policy on Syria, but none more so than immigration. His ...

The speech that Republican senator Jeff Flake gave on the Senate floor to announce that he wouldn’t seek reelection has been called “eloquent,” “rousing,” and even “a barnburner.” It should be no ...