Don't miss out on the headlines from Business. Followed categories will be added to My News. Made by creative agency Brand + Story and Qantas’s internal content production team, the 90-second ad ...

Chris Baumann and Troy Sarina do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant ...

Qantas is looking for a creative agency to help repair trust with its 23,000-strong workforce, as the airline tries to move past a string of high-profile controversies. According to Mumbrella sources, ...

Qantas frequent flyer program is one of the biggest money earners for the airlines, so even if it went through a lot of effort to create this ad, it may reap enough benefits if it gets the message ...

The fortunate few, with cash or company-earned frequent flyer miles can, of course, treat themselves to business class, but that is not available to most of us. In the last 15 years, I have done a lot ...