What's the role of the marketing department as a pharma product moves through the process of development up to launch? That was a major topic during a recent Beghou Consulting webinar. As pharma ...

Marketing can’t be an afterthought when it comes to launching a new game successfully. If you want your game to make any kind of splash once it hits digital storefronts, you need a promotional plan ...

Historically start-ups were terrified of anyone outside their immediate organization learning the secrets of their innovations for fear they’d be copied. Those days are gone. Start-ups and even some ...

Launching a product doesn’t have to feel like blindly solving a Rubik’s cube — the right product launch template will help you map out your strategy, high-level goals, in-the-weeds details, and all ...