Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as ...

The Pilot Proficiency Center (PPC) has opened a new, permanent home at the Experimental Aircraft Association (EAA) museum as part of an educational expansion. The new facility offers an expanded, ...

There’s a big difference between being aircraft “current” and aircraft “proficient.” The FAA provides the metrics for currency, but proficiency is a very personal thing. Pilots visiting the ...

Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack ...

Learn what challenges to overcome, opportunities to pursue, and skills to develop to be a successful PPC marketer in the age of automation. Once upon a time, when everyone’s favorite ad platform was ...