Identify the customer, recognise, fulfil, upgrade, cross-sell, expand, educate, collect, and generate referrals. These are the nine treatment objectives for each contact, says Michael R. Hoffman in ...

Organizations that have exceptional service cultures don't happen by accident. They are the result of a defined customer service strategy. Customer service practices should be incorporated into ...

Your technicians are some of your most customer-facing employees. Tasked with interpreting and completing work orders, answering customer complaints, and executing ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...