Google is testing header bidding – again. But this time it’s for in-app demand. On Thursday, Google announced the kickoff of a beta test to blow up the waterfall mediation model within its mobile ad ...

Oath has launched a new version of its in-app mobile bidding platform released in June 2017. While it works similar to header bidding, Pat McCormack, vice president of publisher sales at Oath, ...

Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant ...

Twitter's iPad app is sometimes the neglected stepchild of its mobile app family: newer features usually come to the Android and iPhone versions first and are handed down to the iPad later, if they ...