That’s what most of the world thought mezcal was a couple of decades ago, because that’s all that was available outside the rural Mexican communities where it’s made. And although “mezcal con gusano” ...

GAINESVILLE, Fla. - For decades, the mezcal worm, commonly known as the "tequila worm," has been placed inside bottles of mezcal as a marketing strategy to enhance the flavor and color of the drink.

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Yes, mezcal is the stuff that used to have a worm in it. Think of the Monte Alban label and whatever debauched, border hijinks you were into back in the day. But the worm has turned. Mezcal in the ...

For some, it’s a reward. For others, it’s a punishment. The “tequila worm” divides alcohol connoisseurs as the wiggly little prize at the bottom of a bottle. What started as a marketing trend for ...

Cocktail Queries is a Paste series that examines and answers basic, common questions that drinkers may have about mixed drinks, cocktails and spirits. Check out every entry in the series to date. Of ...

Classy graphics and snarky ad copy usually grab my attention, and the campaign by The Worm Tequila & Mezcal Bar, some of it in these pages, did just that. Yes, it took me a little while to realize ...

The Indigenous people of Mexico long used the sweet syrup of agave (or maguey), a succulent native to dry regions in the country, to make pulque—alcoholic beverages made from the fermented agave sap.