The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the ...

Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.

Before any meaningful discussion of marketing goals can be had, we should explain the meaning of marketing. Marketing, according to the American Marketing Association, is "the activity, set of ...

Opinions expressed by Entrepreneur contributors are their own. As a small business owner, you know your vision and plan matter. To start a successful business, you’ll need an ironclad business plan ...

Paid marketing is one of the quickest ways to help potential customers discover your brand and offerings. With paid marketing, you purchase advertising that allows you to specifically target audiences ...

When was the last time you read a marketing textbook? It might not seem like a high priority, given the daily demands of life, work and a raging global pandemic. It is a worthwhile exercise, though. I ...

How often have you created a report that served up shiny, impressive statistics only to see those results not translate into action from decision makers and stakeholders? Raw data, month-over-month ...