The personal essay is an essential component of your application. How compelling it is — or isn't — can make or break your acceptance.

When I wrote my own MBA admissions essay, I remember feeling lost, rambling without a clear direction. Crafting a standout essay requires self-awareness, authenticity, and alignment with the program.

Smile! You're on camera -- a video camera, now integral to our lives. Video Conferencing applications have gone from nouns to verbs. Most of us Skype, Google Hangout, or FaceTime friends and relatives ...