Facebook doesn’t want umpteen degrees of separation between its LiveRail exchange and the stable of publishers who use it to monetize, and the company is taking swift action to cull intermediaries. In ...

LiveRail, once a dominant video supply side platform and ad server focused solely on publishers, is now a shell of its former self. It’s been nearly two years since Facebook bought the company for ...

The video aspect of Facebook's online and mobile ad schemes looks poised for a boost with the acquisition of LiveRail, a monetization platform for online video. LiveRail offers services aimed toward ...

As a result of Facebook’s dismantling of LiveRail, those customers are being pushed into using Facebook’s advertising network. "Over the past few months, we have communicated our desire to build ...

At yesterday’s Facebook F8 Developer Conference, the social network made several announcements regarding LiveRail, the video supply-side platform (SSP) it acquired last summer. Post-acquisition, ...

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Among the myriad announcements that Facebook crammed into its hour-long F8 Developer Conference keynote was an update on its video ad monetization scheme. The company announced that LiveRail, its ad ...

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Facebook is diving deeper into the Web video advertising business. The company announced on Wednesday that it had reached an agreement to acquire the ad technology firm LiveRail.

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