ST. LOUIS — Lime-A-Rita will become the first brand in the Anheuser-Busch U.S. portfolio to market exclusively to women, the company announced. Led by a team of female marketers, agency partners and ...

“The Ritas” — a trio of “legendary ladies” introduced earlier this month as part of Lime-A-Rita’s new “Have-A-Rita” campaign — are now dispensing cheeky, one-on-one advice on social media. The Ritas ...

A new class-action lawsuit says Anheuser-Busch is misleading consumers with the labeling of some of its alcoholic product. The company’s Lime-A-Rita margarita drink does not have tequila, the sangria ...

It’s Drinking Week at City of Ate, which means even more stories than usual about our favorite pastime. Check back for more stories about craft beer, killer bartenders and more. Sometimes you’re at a ...

Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months sold more than 500,000 barrels. Today, Lime-a-Rita will launch its much-anticipated new flavor: Bud Light Lime ...

LOS ANGELES (Legal Newsline) – A class action lawsuit was filed against a popular beer maker on Nov. 12 alleging the company was deceptive in labeling its light beer products. Sheila Cruz filed the ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Warm weather is finally here and that means ...

Bud Light Lime-A-Rita is subbing in Nelly for Lionel Ritchie. The rapper's 2002 song "Hot in Herre" backs a new ad for the flavored malt beverage that comes as Anheuser-Busch InBev plots a major ...

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Strong sales of Bud Light Lime Cran-Brrr-Rita last fall and winter are prompting Anheuser-Busch to bring back the line extension ...

The Bud Light Lime Ritas franchise is doubling. The brand is introducing two permanent flavors – Mang-O-Rita and Raz-Ber-Rita – as the third and fourth flavor profiles in the Bud Light Lime Ritas ...

We’ve all heard about how quickly America’s craft beer market is growing. Two traditional beer alternatives—hard ciders and fruity malt alcoholic beverages like Bud Light Lime Straw-Ber-Rita—are ...