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The story behind José Cuervo (hint: it's not just a Mexican tequila company)

While the man behind the José Cuervo name has largely been lost to history, we interviewed Ted Genoways, author of Tequila ...
Food & Wine

Inside the First Tequila Wars — When Cuervo and Sauza Battled It Out for Mexico’s Spirit

José Cuervo, the man behind the world’s top-selling tequila, helped to change the spirit landscape in Mexico. Camper English is a San Francisco-based cocktails and spirits writer and educator. He is ...