Morning Overview on MSN
Jaguar says its radical rebrand happened because the old plan failed
Jaguar has admitted something most legacy luxury brands rarely say out loud: its previous reinvention simply did not deliver. After years of sliding sales, polarizing design choices and a muddled ...
Morning Overview on MSNOpinion
JLR designer behind 'woke' rebrand was escorted from HQ
The abrupt removal of Jaguar Land Rover’s design chief has turned a simmering branding row into a full-blown corporate drama.
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