Jaguar’s Type 00 Still Looks Odd, but This Is One Seriously Quick EV

We took a hair-raising trip around a track in the final four-door GT version of Jaguar’s polarizing relaunch concept car. It ...

Jaguar Pushes Back on Claims Gerry McGovern Was Fired

Jaguar denies reports of firing design chief Gerry McGovern after backlash over its rebrand, as leadership changes spark ...

What should Jaguar do now? Laugh

All that’s happened is Jaguar has fallen out with the human race. They made a dreadful error. If they own it and atone for it ...
Rolling Stone

Risky Rebrands: How to Do Them Right

Recently the fabled British car manufacturer Jaguar released their ad campaign which definitely attracted attention and negative criticism from several quarters. Memories of the Bud Light ad and the ...
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Jaguar bet big this year. Now, it has to prove all the rebranding controversy was worth it — with a new EV set for 2025.

Jaguar gambled big this year on a total brand transformation. And in 2025, the British luxury carmaker will need to prove all the fuss was worth it. It's set next year to debut the first EV in its new ...