You’ve seen racing cars with manufacturer’s labels plastered all over them. You’ve seen cyclists, surfers and runners with labels on their bodies or on the equipment that they use while being ...

Great leaders want to support the career advancement of high-potential employees. Yet, many are unsure how best to champion and develop top talent—especially those from marginalized groups. While ...

Becoming a podcast sponsor can be a powerful way for a brand to gain exposure, credibility and even trust among consumers—if it’s the right podcast for the brand. With the vast array of podcasts out ...

I love that you’re thinking about leveling up! I have an entire chapter dedicated to this topic in my book, Show Your Ask. First, let’s get clear on the difference between a mentor and a sponsor.

There’s a really unique side of bass tournament fishing, that’s unlike any other recreational pursuit or professional sports career—bass fishing sponsorship. Not that other activities don’t include ...

Sponsorship, or the tactical moves a leader makes on behalf of junior talent, is essential for advancement to senior leadership. There are times when sponsorship relationships form naturally — but ...