Hennessy has teamed with iconic rapper Nas to release a limited-edition bottle celebrating hip-hop’s 50th anniversary, according to a press release. The two will reveal the bottle, complete with a ...

The collaboration, which involved the brand working not only with James but also with his wife Savannah, his chief of staff Randy Mims, and business partner Maverick Carter, is one that the NBA icon ...

Hennessy U.S. is teaming with the NBA for a campaign in support of minority small business owners, per a company press release. The effort is the first between the NBA and the cognac brand, which ...

The luxury drinks brand has been front-and-center of his Las Vegas fights this year. 'Canelo' even drinks Hennessy Negroni cocktails at his afterparties. LAS VEGAS — It's easy to think of Top Rank, ...

Metta World Peace must have been on to something. Today (Feb. 10), the National Basketball Association announced a multiyear marketing partnership with Hennessy, making the cognac brand the Official ...

Image above: Entrance to the “floors” of online Hennessy activities. Since becoming the official spirits brand of the NBA in February 2020, Hennessy has had to endure two years of pandemic-affected ...

Hennessy is back with another award-winning campaign. This edition features an unsung athlete that lives up to their “Never stop. Never settle.” mantra. The advertisement features world champion ...

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand. While a high school student in Virginia, Jasmin Allen decided to run for senior ...