Google overhauls Analytics' Advertising section to consolidate all ad and publisher reporting into one streamlined hub. Google updated Analytics' Advertising section. All ad and publisher reporting is ...

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace conversions in ...

The new report, which was available in Universal Analytics, is now located within the performance reporting section of your GA4 account. Google Analytics 4 introduced a default Google Ads report, now ...

Google Analytics introduced a new AI-powered feature called Generated insights that automatically detects and explains significant data fluctuations. The feature uses natural language to surface ...

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to ...

Google has dropped Google Analytics data from its Google Search Console Insights tool and reporting. Google posted this notice on social saying, "we're focusing on data from Search Console, no longer ...