In an era of digital distraction, focus apps have emerged to help users maintain concentration and productivity. These apps employ gamification techniques to encourage deep work. However, research ...

Something creeped me out one recent week when two separate PR sources pitched me on new gamification approaches powered by Metaverse technologies. It probably did not help that I was still reeling ...

Work isn’t what it used to be. The old model of clocking in, doing repetitive tasks, and waiting years for a promotion is giving way to dynamic, engaging career environments. Employers are learning ...

It’s hardly a revelation that we’re living in an era of distraction and smartphone addiction. Our phones interrupt us, hijack ...

Discover how gamification enhances engagement in non-game environments, its benefits in business, potential pitfalls, and why it connects with innate human psychology.

I dug into the science behind why it's so hard to form good habits. Turns out gamified apps can help, but they come with a big downside.

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

Mary Poppins sang that "a spoonful of sugar helps the medicine go down," meaning that boring household chores can be turned into fun activities. Being a nanny of exceptional ability, she delivered on ...

Games and mobile apps share many challenges and opportunities that boil down to common growth strategies. Learn more at the Apps Business Summit on January 19th, a partner event of PGC London 2026.

In the digital age, gamification has emerged as a powerful tool to enhance user engagement across various sectors, including finance. By integrating game-like elements into financial activities, ...

Safety is non-negotiable in the construction industry. It's the foundation every project is built on — sometimes quite literally. From the roar of diesel engines to the choreography of heavy equipment ...

Burger King recently launched a new video game for its 70th birthday called Balloon Burst that gave members of the chain’s Royal Perks loyalty program an opportunity to enter a sweepstakes and earn ...