Over the years I’ve dabbled in the dark arts of improvisational lyricism. Indeed, I’ve made a habit of ”Getting Googley” at marketing industry events the world over. I even did a live rap battle on ...

If you’ve ever caught freestyle rap action in person, there’s a chance you’ve been curious to try it out. The bigger names in indie rap, like New York’s Homeboy Sandman, Slug of Atmosphere, and Los ...

Brandy responded to Jack Harlow not knowing she is Ray J’s sister with a freestyle over the Atlantic Records rapper’s “First Class” single. The Grammy-winning singer put her spin on Jack Harlow’s ...

New York’s hip-hop scene had plenty of surprises in 2014, the most unexpected of which was probably the return of freestyling. What was once considered a niche pastime or endangered art form has found ...