Tim Barker of the Orlando Sentinel sums up the current brouhaha over so-called stealth advertising, asking industry veterans if the practice has hit its peek, and whether it may be an inappropriate ...
Stealth advertising—marketing that is indistinguishable from other content—is a growing problem for children and teens and one that is attracting the attention of federal regulators. That is a big ...
EUGENE, Ore.—(July 10, 2007)—Advertisers’ messages are infiltrating small-market television newscasts at about the same percentage that owners of digital video recorders are skipping the commercials, ...