When starting a new email marketing campaign, you’ll want to track and monitor specific metrics, including your email open rate, unsubscribe rate, bounce rate and more. These metrics provide valuable ...

If you, like me, find yourself writing the same email over and over again or copying and pasting the same message multiple times, Gmail gives you an easier option. By creating and saving email ...

Because open rates have become unreliable, you'll want to really pay attention to your clickthrough rates (CTRs) to gauge email performance. After all, you don't want people to just read your ...