Hero MotoCorp’s Vida brand has officially entered the off-road segment with the launch of DIRT.E K3, its first product under ...

Hero MotoCorp’s electric brand Vida has launched the Dirt.E K3, a kids’ electric dirt bike in India at Rs 69,990. It gets ...

Vida, Hero MotoCorp’s EV arm, launches the Dirt.E K3 electric dirt bike for kids in India at ₹69,990 with adjustable chassis, ...

Hero Motocorp’s sub-brand Vida has officially entered the off-road electric segment after revealing its new Dirt-E K3 model.

The electrification of the motorcycle industry is happening, whether we like it or not. Sure, you could easily argue that the number of established bike makers that are making the switch from ICE to ...

The Dirt.E K3 is Vida’s first off-road EV for children with adjustable suspension, ride modes, and parental controls.

Before purchasing an electric bike, scooter, or dirt bike for your kids this holiday season, it's crucial to familiarize ...

Forbes contributors publish independent expert analyses and insights. Jesse Pines is an expert in healthcare innovation and wellness. Look in your rearview mirror these days on suburban roads. You may ...

Vida, the electric vehicle manufacturing arm of Hero MotoCorp, has launched the Dirt.E K3 electric motorcycle made for kids ...