Selling products that meet the demands of key target markets help generate business sales. Development isn't a haphazard process. Businesses must use product development strategies based on research ...

Learn which situations are appropriate for each type of business model and analyze the economics of a SaaS pricing model. Business model taxonomy Freemium, Marketplace, and SaaS models Choosing the ...

A marketing strategy is simply a clear statement on how a marketing professional intends to present a product to the public, taking into account the target audience, product benefits and marketing ...

Andy Boyd is the CPO at Appfire, an enterprise collaboration software company that enables teams to plan and deliver their best work. In today's fiercely competitive technology ecosystem—with evolving ...

This article was originally published on .cult by Yasas Sri Wickramasinge. .cult is a Berlin-based community platform for developers. We write about all things career-related, make original ...

Every manufacturer must define its approach to innovation. At some companies, including Swagelok Co., innovation is a core value. The innovation mindset extends across the entire enterprise at these ...

Why SaaS Founders Should Care About HDD Building a startup means constantly navigating trade-offs: limited capital, ...

LONDON--(BUSINESS WIRE)--A renowned market intelligence solutions provider, Infiniti Research, has recently announced the completion of their latest product research study for an automotive industry ...

At least half of all product launches fail to live up to companies’ expectations. For every four projects that enter development, only one makes it to market, according to a recent study at Georgetown ...

In articles about the banking industry over the past year or two, authors often talk about the necessity of implementing big data, AI and quantum technologies. However, many players in the banking ...