If the word ice is in the name of a product, getting some ice into an ad is kind of a no-brainer. It’s not something Dentyne Ice has shied away from in the past either. However, the brand’s latest ...

If you’ve taken the subway, been to an airport or passed by a few billboards lately, you’ve probably noticed Dentyne’s latest ad campaign, which launched mid-August of this year. It’s hard to miss.

Dentyne Ice’s maker is introducing a new family member this holiday season — Arctic Chill. Dentyne Ice Arctic Chill is described by the manufacturer as having an invigorating, cold, minty flavor in a ...