Nielsen has finally announced plans to combine linear and digital viewing into one (deduplicated, that’s important) number. This, Nielsen expects, will become the new industry currency metric. Nielsen ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. NEW YORK--Two months before the crucial upfront market, NBCUniversal has created a new metric ...

New research from Comcast’s ad sales division also found that 88% of TV viewing in Comcast homes was on live linear TV When you purchase through links on our site, we may earn an affiliate commission.

Linear TV and premium digital video continued to converge in 2018, as viewership trends were similar and the industry worked to unify advertising across both sectors, according to FreeWheel — a ...

Nielsen has finally announced plans to combine linear and digital viewing into one (deduplicated, that’s important) number. This, Nielsen expects, will become the new industry currency metric. Nielsen ...