During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%) and broadcast ...
In Q3, streaming comprised the majority of ad supported TV viewing (46.4%), followed by cable (27.2%) and broadcast (26.4%), per Nielsen.
Fuelled by the American football season, ad supported TV viewing in the US during Q3 peaked in September, representing 74.7 ...
TV News Check on MSN
Football shifts TV viewing toward ad supported, Nielsen’s Q3 2025 ad-supported gauge finds
During this interval, streaming comprised the majority of ad-supported TV (46.4%), followed by cable (27.2%) and broadcast ...
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