Pinterest has agreed to acquire tvScientific, a connected television (CTV) advertising platform that automates and optimizes ...
The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact ...
Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising ...
CTV confirmed today initial midseason premiere dates, delivering compelling content and engaging entertainment with hit ...
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Can TvScientific buyout for CTV platform propel Pinterest's shares?
Pinterest, Inc. (PINS) has inked a definitive agreement to acquire tvScientific, a firm specializing in a connected TV (CTV) ...
Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...
On December 4th, Business of Apps ran a webinar in partnership with Verve that featured speakers from Verve, Dataseat, and Kochava. Moderated by Nicole Weiss, the session focused on how Connected TV ...
Integral Ad Science (IAS), a media measurement and optimisation platform has unveiled its Australia Industry Pulse Report ...
Mike Shaw, Director, EMEA Ad Sales at Roku, and Richard Halton, Managing Director at Roku UK, have shared their TV advertising industry predictions for 2026.
CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand ...
TripleLift, the leading Creative SSP, is celebrating a milestone year defined by global expansion, accelerated product ...
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